Money sitting in a savings account. A colony of rabbits in a good summer. A radioactive sample in a lab. A cup of coffee going cold on the desk. These look like completely different things — but they all change in the same way: by a fixed percentage each step.
That single pattern is exponential growth and decay, and here's the headline: the numbers grow (or shrink) far faster than most people expect. Something creeping up by "just a few percent" a year can double, and double again, until it runs away with itself. The maths for all of it is the same, and it's surprisingly simple.
Sometimes the same percentage change repeats period after period — money earning interest every year, a population growing every season. When a change repeats, you don't add the percentage each time; you multiply by the same multiplier each time.
A
This is compound growth (for money, compound interest). It grows faster than simple interest, because each period's interest is itself added to the total and then earns interest of its own.
When the quantity shrinks by the same percentage each period — a car
depreciating, a substance halving — the multiplier is less than 1. A
This is compound decay (or depreciation). The structure is identical to growth — only the multiplier flips from above 1 to below 1.
You put
Year by year it's £1050, then £1102.50, then £1157.63. Each year's 5% is bigger than the last, because it's 5% of a bigger pile — that's the compounding.
A new car costs
Notice it does not lose
£1000 at 5% for 3 years. Compare the two ways interest can be paid:
Compound pulls ahead by £7.63 after just 3 years — small now, but the gap widens every year, because compound interest keeps earning interest on its own interest.
Here is
Compounding is easiest to believe when you see it step by step. Here is that same
Simple interest would earn a flat £50 every year forever. Compound interest earns a little more
each year — £50, then £52.50, then £55.13 — and that gently rising gap is the whole reason
Exponential growth and decay is repeated multiplication, not repeated addition. Each period's change is worked out on the new amount, not the starting amount.
So "5% per year for 3 years" is
A legend tells of an inventor who asked a king for a "modest" reward: one grain of rice on the
first square of a chessboard, two on the second, four on the third — doubling each
square. The king laughed and agreed. By square 64 he owed more rice than exists on all of Earth —
over
The same astonishing pull is why compound interest is so famous. Einstein reputedly called it "the eighth wonder of the world — he who understands it, earns it; he who doesn't, pays it." And the very same maths governs how a virus spreads through a population, how bacteria multiply in a dish, and how radioactive atoms decay by a fixed fraction each half-life. One formula, an astonishing range of stories.