We met
Zero is the reference point: "nothing", "ground level", "an empty balance". A negative number simply means below or less than that zero.
In every case the minus sign answers one question: which side of zero are we on?
A thermometer is just a number line stood on its end. Press play: the temperature starts warm, then drops — the marker slides down the scale, crosses zero, and ends up below freezing. Each value is read aloud.