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Nobody actually gets to time the market that well. A lookback option is the closest thing finance offers to selling that impossible skill as a product — and, unsurprisingly, it is priced accordingly.
As with Asian options, there are two families. The more famous one is the floating-strike lookback, which has no strike at all — the "strike" is whatever extreme the path itself produced:
A floating lookback call effectively lets the holder buy at the path's minimum and
sell at the terminal price; a floating lookback put lets them sell at the path's
maximum. Both quantities are non-negative by construction — the minimum can never
exceed
A fixed-strike lookback keeps an ordinary strike
This version can expire worthless — if the price never even reaches the strike — but it is still strictly better than the matching vanilla option, since it locks in the best price reached, not the (generally worse) terminal price.
Suppose a stock starts at
Notice the running minimum only ever falls or stays flat — it can never rise, since a running minimum is by definition never beaten by a later, higher price. That one-way ratchet is exactly what makes the floating lookback call so valuable: every fresh low along the way permanently improves the payoff, and nothing the path does afterwards can undo it.
Compare the three path-dependent contracts side by side. A barrier option is cheaper than the vanilla it modifies, because it removes value in some scenarios. An Asian option is cheaper still relative to a comparable notional exposure, because averaging shrinks the variance of the payoff variable. A lookback runs in the opposite direction on both counts: it never removes value, and it actively picks out the single most favourable moment on every path, every time. Selling that guarantee — "you will always get the best possible price, no forecasting required" — is expensive precisely because the seller is on the hook for the market's single best (for the buyer) moment on every path, with certainty, rather than merely offering a chance at a good outcome.
Because the market prices in exactly how good the guarantee is. The premium on a floating lookback call is set — by arbitrage and simulation, not by guesswork — so that, on average across all the paths the underlying might take, the buyer pays away in premium exactly what they gain from always buying at the low. A lookback isn't a free edge; it's insurance against having timed the market badly, sold at the fair price for that specific insurance. Traders who actually believe they can time entries well are usually better off just trading directly — the lookback premium bakes in the assumption that nobody can.
It's tempting to think "the floating lookback call never expires worthless, so it must
behave almost like free money, or at least like a very cheap option." The opposite is
true: always paying off something is exactly why the premium is so high —
a vanilla call can expire worthless and therefore costs less than an option that
structurally guarantees a positive payoff on every single path. Do not confuse "always
pays off" with "cheap." In this module the ranking, roughly, runs barrier